Our Story Our Way

Welcome to IIWII Brand, a movement rooted in truth, communication, and history. Our name, “It Is What It Is,” represents the unencumbered truth, the rawest form of reality that is often omitted from history books. We are not here to administer a colonizer’s version of history; we are here to tell the story of our people, our ancestors, and our community.Our brand is a simple phrase that carries a powerful message. We are not here to propagate propaganda or support replacement theory. We are not a hate-driven brand, though we may be the most hated. Instead, we are here to create quality apparel that is imbued with meaningful content, designed to invoke thought and stimulate conversations.

At IIWII Brand, we are committed to creating high-quality fashion that is comfortable and diverse, suitable for all styles and personalities. Our historical, bold, resilient, and political statements are not only fashionable but also truthful and unapologetic. We stand for justice, and we believe in the power of movement, especially when it comes to Indigenous Athletic fashion.

Our cotton T-shirts are side-seamed, pre-shrunk, and made with the highest quality fabrics to ensure maximum comfort and longevity. We are a community-driven brand that is proud of our heritage and our culture, and we invite you to join us in celebrating the richness and diversity of our people.

If you are looking for a statement fashion that is not only comfortable but also truthful and unapologetic, look no further than IIWII Brand. We are more than just a brand; we are a movement, and we invite you to join us.